Dustin Wells
Dustin laughing with his guitar

About

It started with a vibraphone.

In high school I transcribed Lionel Hampton solos note by note until I could play them — and that obsession became a Fine Arts degree in jazz and percussion. Music was first. It was always first.

After the degree came five years on the road as a professional touring jazz musician — clubs, stages, vans, the whole apprenticeship. Then I spent twenty years founding and leading companies — from a kitchen counter to teams across the country and beyond, through best-places-to-work lists, to two acquisitions. I mentored founders, served boards, taught leadership.

Those years were a gift. They’re where I learned how culture actually forms, how people actually change, and how to guide both — not from a book, but from payroll, from hard conversations, from rooms where the stakes were real. Everything I do now stands on that foundation.

And alongside it, the music never stopped. I played six nights a week in a band. I studied singing bowls with a teacher from a multi-generational lineage in Nepal, sacred percussion — taiko — in Japan, and sat in ceremonies in Mexico. The dream was always the same: study the music of the world, then bring it into a container for healing and growth. Slowly I understood that the two threads of my life — building experiences and making music — were one thread.

That’s when sound stopped being performance for me and became technology — the oldest one we have for changing human state. A tone can settle a room full of strangers. A rhythm can move what talk can’t reach. This technology is alive, and learning to wield it with precision and reverence is the work of my life now.

Today I live in Telluride, Colorado, and I build states of being: immersive sound ceremonies played from the center of the room, retreats that create the conditions for real change, and one-on-one work with leaders standing where I once stood — successful, and quietly asking what now?

Even my instruments tell the story. I’m a multi-instrumentalist — keys, guitars, voice, every kind of percussion, and the sacred instruments of ceremony: singing bowls, gongs, bells, chimes. Around them sits a performance rig of custom-programmed hardware and software I’ve designed over years, built to shape sound to the state a room needs in real time.

Dustin with his sound healing mentor in Nepal
My sound healing mentor from Nepal
Dustin and his taiko teacher in front of the great drum
Studying taiko in Japan
Dustin with the owner of an instrument maker's shop in Bali
An instrument maker’s shop in Bali — a favorite source
A river braiding through a mountain valley

The purpose

Empowering one billion people to live joyfully, connect to purpose, and ground in presence.